Twitter Billboard Leads to Epic Fail

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This, combined with Stephen Fry's spat with Plaxo, highlights the need for a couple of things as we integrate social media and perhaps even the dawning of augmented reality into our personal and professional lives:

1 - think hard about where and how your content could be used
2 - try to keep a sense of humour about it when things #FAIL

I don't know what the answers are, but I am sure as we settle into this, we'll get the hang of it...I mean, we did with cars, right?

Posted by Conor McKechnie